Meet Fermin

How do you celebrate National Hispanic/Latinx Heritage Month? How can others celebrate it?

I am proud to have several friends who are active in their local communities and outreach for Hispanic/Latinx causes. One of my close friends has been featured in several national publications for his Latin culture-inspired murals and various art media. My family and I like to take advantage of the amazing diversity we are blessed with in the Bay Area and visit San Francisco, Oakland, and San Jose for various events such as Latin Art, Music, Dance, and theater. I would encourage anyone interested to do a basic Google search of local Hispanic/Latinx events in the Bay Area or wherever you live to see the amazing opportunities in your local community.

How has your heritage shaped the person you are today and how has it influenced your career?

I was born into a family with amazing work ethic, discipline, and values, this doesn’t go unrecognized for a day with me. I would help my Dad at his job at Walgreens to set up planograms and tender a register by the time I was 10 (with supervision). I am proud of my name as I am the fourth Fermin in my family and have found it to have different meanings. San Fermin is the patron saint that is prayed to by participants during the Running of the Bulls in Pamplona, Spain. My Grandfather, when I asked him what our name meant, was consistent in saying it meant we were to be STRONG and FIRM and protectors of our family. I love the idea that my name can have different meanings to different people but I have taken the guidance of my Grandfather and Father to ensure I am always working hard, standing strong and firm in my convictions, and showing my family values through my work.